In the age of the internet, it’s difficult to survive without adapting to modern technology trends. Smartphones, sensors, cloud, laptops, and wireless internet are just a few faces of the technological options that the world has got to offer.
With every passing day, all these technologies are becoming more affordable and accessible. Owing to this, people tend to carry out as many endeavors, from shopping to trading online, as possible. Like many other business areas, eLearning has become an essential trend of the day. Thus, it has become extremely important to integrate learning management systems (LMS) with eCommerce.
This article aims to introduce you to the benefits of integrating eLearning with eCommerce.
Four key benefits of LMS eCommerce integration
LMS eCommerce can prove to be very beneficial for you. It will provide for a channel to keep up with the trends of the modern-day. You can aim for improved user experience besides an opportunity of having advanced analytic. You can track the progress and records any time you want.
More on the benefits are as follows:
1. Improvement in user experience
With an integrated LMS eCommerce system, your users can carry out the complete transactions from the point of registration till payment. You can save the users from the hassle of switching between multiple platforms and thus increase sales.
When you purchase eLearning products directly from an LMS platform, it saves your time. So out yourself in the shoes of your target customer with the help of companies offering eCommerce Solutions Dubai, and give them an opportunity of buying eLearning content with ease and accessibility. Your sales will improve significantly with such a smart move.
2. Advanced analytics
What’s the primary aim of a businessman? You want to generate as much revenue as possible. How can you improve your revenue over time? By bringing in innovation and keeping an eye on the progress and relevant parameters of your business. An integrated LMS eCommerce system provide you with supporting analytics, which helps you measure the success of each eLearning product you offer.
An integrated system will empower you with the ability to track the online activity of users registered on your platform. You can track attendance, downloads, registration, chats, emails, and certificate generations. In short, when you integrate your LMS with an eCommerce system, you can have the facility of analytics and tracking.
3. Flexible pricing
Dynamic pricing models are the need of the day. Like every business, eLearning businesses need to implement dynamic and flexible pricing from customer to customer. You need to be able to change prices frequently. You also need to be able to tailor prices for each customer and his/ her profile and track record.
In a conventional learning management system, it is not possible to pull a dynamic pricing system off. With eCommerce integrated into your LMS, you can make such customization with ease. You can even customize the learning hours for various time zones, for online attendance based courses.
4. Automated management
Besides, increase in sales, and facilitation of key insights, you can have a chance to manage the platform in much less time. With a significant reduction in the effort and time spent on administrative chores, you can divert the saved time on other chores. An integrated LMS eCommerce system will provide you with the ability to streamline the registration process, creation of user accounts, course progress tracking, and generation of certificates as a result of the completion of the course.
This level of accessibility will earn you good feedback and positive reviews from the users. You can easily achieve that by acquiring the services of a company offering eCommerce solutions in Dubai without any hassle and improve your online image in the online learning community. The time that it saves you will give you a chance to improve your business by diverting the focus towards other areas that need your attention.
How to integrate LMS and eCommerce?
First thing’s first, let a professional carry out the job for you. You have to choose the right platform, considering the level of customization and scalability that you are aiming for. Secondly, you need to consider the cost of working on a platform. After you’ve chosen the right platform, determine the list of features that you want to add in your integrated LMS. You can run test-drive on the platforms that you have shortlisted to observe the seamlessness each combination offers.
Once you integrate your LMS with an eCommerce platform, you will be able to improve your sale and see a rise in your business credibility. But you need to be mindful of the usability of the user interface you are providing. You also need to ensure that you hire a professional for the integration because it is easier said than done.
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