How to Ask Patients For Google Reviews

When it comes to selecting a healthcare provider, patients trust online reviews as much as they trust recommendations from friends and family. However, generating positive online reviews can be a challenge. While unhappy customers may be more likely to share their bad experiences with others, happy ones can be hesitant to do so. The key is to nudge them to help.

How to ask patients for Google reviews – Asking for online reviews is a great way to boost your business’s credibility and attract new customers. In fact, according to BrightLocal, 7 out of 10 people will provide an online review if they are directly asked. It is also important to make the process as easy as possible. Consider providing a link to your review site on your website or even in email messages. This will eliminate the need for patients to search and navigate your review page independently.

It is also a good idea to give your patients a physical reminder to post an online review. Printing instructions on the back of appointment cards, in email messages or a handout can be a simple way to encourage patients to do so. In addition, a quick and personalized follow-up message sent via email or SMS is another effective method of encouraging reviews. This can include a brief thank you message, asking how the patient’s visit went and a direct link to your review sites.

Lastly, consider leveraging your happiest patients to help generate online reviews. By leveraging your most satisfied customers to help generate new reviews, you can help drive new customer conversions while strengthening existing relationships. It is also a great idea to monitor and respond to all reviews, both positive and negative. Proactively responding to a negative review shows that you are invested in the customer experience, which improves brand loyalty and patient retention.

Aside from improving the user experience, a robust Google review campaign can increase your business’s local SEO. Google prioritizes businesses with more diversified content, such as reviews, on their website and searches. This can lead to higher visibility and more in-person visits.

Using a platform such as EasyRecall can enable you to quickly and easily generate personalized email or SMS campaigns asking for online reviews. The platform can also provide reports and analytics to show you the effectiveness of your campaigns, as well as how many reviews you have generated. In addition, you can use traditional methods of reaching out to patients, such as snail mail, to encourage them to review your practice. This can be a great option for older patients who may still prefer this form of communication and can provide an opportunity to create a more personal connection with your patient base. Regardless of which method you choose, be sure to always have the patient’s explicit permission before sending them a request for feedback and remember to keep it short and sweet.